Will AI completely replace digital marketers in the future? This question arises as artificial intelligence (AI) continues to advance, automating more tasks within the digital marketing landscape.The rise of artificial intelligence (AI) and its increasing capability to automate tasks and jobs has led many to wonder – will digital marketing be replaced by AI in the future?
Digital marketing means all the stuff companies do online to get people to buy their products or use their services. This includes the ads you see on the internet, the fun videos and posts on social media, and the things that make their websites show up first when you search Google.
Artificial Intelligence (A.I.) is when computers can think almost like humans and do complicated stuff on their own without a person telling them exactly what to do. These A.I. computers are getting smarter every day, many are wondering if AI will eventually replace digital marketing.
While AI is certainly having a major impact on digital marketing and how marketers work, most experts believe AI will augment human marketers rather than fully replace them. Here’s an overview of how AI is transforming digital marketing and what the future may hold:
Artificial intelligence (AI) has quickly spread throughout the marketing industry. Survey from Sagefrog Marketing Group shows that 31% of US B2B marketers are using AI for chatbots, coding, and design(August 2023)
Important locations where AI is gaining traction include:
According to a study conducted by Nielsen Norman Group, “Using generative AI (like ChatGPT, Bard, Claude) in business improves users’ performance by 66%, averaged across 3 case studies. More complex tasks have bigger gains, and less-skilled workers benefir the most from Ai use”
According to the Bureau of Labor Statistics, the average labor productivity growth rate in the United States over the 12 years preceding the COVID-19 pandemic (2007-2019) was 1.4% per year. According to Eurostat, average worker productivity growth in the European Union was 0.8% per year throughout the same time.
So far, AI tools have proven capable of handling a variety of structured, routine marketing tasks. According to a blog posted on Exploding Topics:
| Country | AI Deployment Rate | AI Exploration Rate |
|---|---|---|
| China | 58% | 30% |
| India | 57% | 27% |
| Canada | 48% | 28% |
| Italy | 42% | 41% |
| Singapore | 39% | 46% |
| United Arab Emirates | 38% | 40% |
| Global | 35% | 42% |
| Germany | 34% | 44% |
| France | 31% | 44% |
| Spain | 31% | 45% |
| Latin America (Region) | 29% | 43% |
| United Kingdom | 26% | 47% |
| United States | 25% | 43% |
| Australia | 24% | 44% |
| South Korea | 22% | 46% |
Among digital marketing professionals surveyed recently, just 25% believe AI could fully replace humans in the foreseeable future. Some roles viewed as more susceptible to replacement include SEO specialists, media buyers, social media coordinators and email marketers. However, top-level strategy, creative direction and executive roles appear safe for now. The consensus is that in the next 5-10 years, AI will mostly play a collaborative role.
