Best SEO Training Institute In Chandigarh | Mohali

• Process and Overview of Digital Marketing
• Process and overview of Digital marketing
• Digital Marketing vs Traditional Marketing ?
•  Understanding of Digital Marketing process.
•  Visitors engagement and why is important
•  Bringing Targeted traffic and converting into leads
•  Visibility and Types of visibility
• Retention and performance Evaluation

• Understanding Internet & Website
• Domains Names & Extension
• Web Hosting & Servers
•  Host A Domain to Web Server
• Types of Web Sites & Purpose
•  Planning & Visualize a Website
• Building Website using CMS
• Creating Web Pages & Manage Content

Introduction to SEO

• What is SEO
• Introduction to SERP
• What are search engines how it works
• Major Functions of a search engine
•  What are Keywords & Types of Keywords
•  Keywords research process , Keywords mix
• Google Syntax Commands
• On page and Off Page Optimization
•  Local SEO & Google places optimization
•  Monitoring SEO process & Preparing SEO reports
• Google major Updates

• Google Adwords Overview
• Adwords Algorithm
•  Creating Search Campaigns
• Different Types of bid Strategy
• Advanced Level bid strategies
• Tracking Performance / Conversion
•  Optimizing Search Campaigns
• Creating Display Campaign
• Optimizing Display Campaign
• Setting Up re-marketing Campaign

• Introduction to Google analytics
• Google analytics account structure
• Google analytics insights
• Cookie Track and its Types used by Google for
  analytics
• Set up analytics account
• Understanding of Setup Goals and conversions
•  Different types of Goals
• Bounce and Bounce rate
  v Difference between exit rate and bounce rate
  v Set up funnels in goals & importance funnels
  v How to integrate Adwords & analytics
  v Benefits of integrating Adwords analytics

• What is social media marketing ?
• Existing social media paradigms
• How social media marketing different then others
• Forms of internet marketing
• Facebook marketing
• LinkedIn and Twitter marketing
• video campaign Creating video campaign
•  Importance of video marketing

Introduction to Lead Generation

• Lead generation for business
• Why lead generation is important ?
•  Leading page vs website
• Best practices to create a landing page
• Best practices to create a thank-you page
• Practice exercise- create a landing page
• Types of landing pages
• Reviewing landing pages create by trainees
•  Selecting landing pages after ab testing
• Converting leads into sales
• Creating lead nurturing strategy

• What is opt-in email marketing?
•  Setting up email marketing account
•  Best platforms to do opt-in email marketing
•  Setting up lists & web forms
• Creating a broadcast email
•  What are auto responders?
•  Setting up auto responders
• How to do bulk emails
•  Tricks to land in inbox instead of spam folder
• Top email marketing software’s
• How to use them Improving ROI with A/B testing

• Overview on creating blogs
  v Blogging website and tools
  v Concept of Writing blogs
  v Blogger website and promotions

Introduction to Generative AI

• Focus (Free Alternative: Guide)
• Use ChatGPT to create Midjourney / Image Prompts/li>
• Bing Chat after AI Powered Search (Search Generative Experience)
• REAL Analytics from my own website (2 months of posting) (Part 2)
• AI SEO: Keyword Analysis using Keyword Planner
• ChatGPT SEO: Keyword Research using ChatGPT
• ChatGPT SEO: Titles & Outlines using ChatGPT
• Long form SEO Content Generation
• AI SEO: Bypassing AI Content Detection Test
• ChatGPT SEO: Generating SEO Optimised Content
• AI SEO: Submitting your posts on Google

• What is Online Reputation Management ?
• Understanding ORM scenario
• Online reputation Management commandments
•  15 ways to create positive brand image online
• How to overcome negative online reputation ?
• Tools for monitoring online reputation ?

• Google Adwords
• Google Analytics
• Facebook Certification

Introduction to Canva

• Resizing Projects in Canva
• Filters and Preset
• Color Resource
• Search Filters

• Defines target audience 
• Helps to strategist and plan accordingly